Chronological Bibliography on Polling
- Pool, Ithiel de Sola. See library's 6 books by him.MIT political science professor (1917-1984) was founder of Simulmatics Corporation and was hired in 1960 by the Democratic National Committee.
- Bourdieu, Pierre. 1993 [1972]."Public Opinion Does Not Exist." In Sociology in Question. Thousand Oaks, CA: Sage.Critiques polling efficacy by showing that people polled know little or nothing about the subject the polls purport to measure
Reprint of his 1972 classic that critiques polling efficacy by showing that people polled either know nothing about the subject the polls purport to measure or hold no opinion about them at all. - Meyer, Philip. 1973. Precision Journalism: a reporter's introduction to social science methods. Bloomington: Indiana Univ. Press.Meyer called upon journalists to do their own surveys. It was not until the 1970s that Time and CBS teamed up.
- Jacobs, L. R., & Shapiro, R. Y.. (1995). The Rise of Presidential Polling: The Nixon White House in Historical Perspective. The Public Opinion Quarterly, 59(2), 163–195.Traces historical development of public opinion apparatus within the White House.
- Verba, Sidney. 1996. "The Citizen as Respondent: Sample Surveys and American Democracy - Presidential Address, American Political Science Association, 1995." The American Political Science Review 90(1):1“Surveys produce just what democracy is supposed to produce—equal representation of all citizens. The sample survey is rigorously egalitarian; it is designed so that each citizen has an equal chance to participate and an equal voice when participating.”
- Lupia, Arthur and Markus Prior. 2005. What Citizens Know Depends on How You Ask Them: Political Knowledge and Political Learning Skills. IDEAS Working Paper Series from RePEc.Findings imply that conventional measures of respondents' knowledge confound respondents’ recall of political information and their motivation to engage the survey question.
- Rivers, Douglas. 2006. Sample matching: Representative Sampling from Internet Panels. Polimetrix White Paper Series.Founder of Polimetrix, sold to YouGov, Rivers developed matched sampling that uses the Census Bureau’s American Community Survey data from 1 million people surveyed each year to generate a random sample according to variables that represent the desired demographic.
- Greenberg, David. 2015. "The Front-Runner Fallacy." The Atlantic, (Dec.)Early U.S. presidential polls have tended to be wildly off-target. There’s no reason to think this time is different.